Kinactive KidsView Project
How Video Marketing is Building The Best Skin Care Brand In The U.S.
A|N Beauty makes medical grade skincare, just so happens that this medical grade skin care is wanting to be the best skin care brand in the US. In just under two year’s, they have seen rapid growth and came to Lucid Media to help create high value creative video to support their organic and paid media campaigns.
Where Do You Even Begin?
Where do you start when you’re wanting to make the best skin care brand in the US? With a plethora of opportunity and creative vision for a multitude of ways to take this, we focused on the core business unique selling prop’s. Education over everything, Dermatologist recommended, clean ingredients, cruelty free, and medical grade. The twist to all of this? This was the first time the brand had embarked on this journey so pin-pointing what the audience would resonate with was a gamble. Call it a “calculated throw everything at the wall and see what sticks.”
- Video Marketing Strategy
Hold The Applause
The end result? Targeted ad’s and conversion content directed at increasing brand ambassadors, product driven content, testimonials, education vignettes, and lifestyle ad’s to appeal to a general audience. Once distributed we will have a better idea of what preforms and produce more. Check out some of our pieces below.