Brand Strategy

From Strangers to Lifelong Customers

Position your brand as a market leader with an effective brand strategy rooted in
helping you understand who you are, and how to communicate it in a powerful way.

Power to your brand

Brand Strategy Services

Your product, service, or business wants to be understood. We make it easy with our brand development services

Whether you’re a growth-stage start up or an established brand launching a new initiative, we explore the why behind you and strategically develop how to say it to the right audience, at the right time.

  • Brand Guidelines
  • Visual Identity
  • Brand Messaging
  • Employer Brand

Ready to level up?

From Stranger to Customer, Effortlessly

An authentic story starts with a purpose, belief, and why. In order to win in todays environment, brands must establish and share the intrinsic nature of who they are and what they’re here to do in a compelling and concise manner.

Our Brand Development Services

Helping you build an acquisition channel that never sleeps.


Brand Guidelines

Leverage brand integrity with beautifully designed and easy-to-use guidelines that keep your content on brand at all times.


Visual Identity

Bringing your brand to life with stunning visual design that separates you from the rest.


Brand Messaging

Carefully crafted strategic messaging that keeps your brand consistent as it scales.


Employer Brand

Attract and retain top talent in your industry by building and employer brand people want to work for.


Who Are Brand Development Services For?

Marketing Teams

Who are developing new initiatives and campaigns.


Who need a consistent voice across business pillars.

Brand Aggregators

Who have a portfolio of brands and need a succinct voice to support the holding company.

Case studies

See How We’ve Helped Others Grow 

Frequently Asked Questions

1. What kind of videos should I produce to increase awareness?

There are three key ways to increase awareness with producing social media videos, they are educational or informative videos, entertainment videos or a mix of both. By utilizing these tactics you can create a spokesperson video, demonstration video, value prop video or explainer video to get started.

2. Can we review and give feedback on the video during the production process?

Of course! Our main goal is to ensure that every creative partner of ours is satisfied with the end result. If you’re not 100% satisfied at any point during the production process we encourage you to voice any questions, comments, or concerns.

3. What platforms are best to create video content for?

In the world of social media video marketing there is no one size fits all solution for a best platform to create video content for, but best practice tells us to create video campaigns that are generalist in nature and then cut them to be multi-purposed across social networks.

4. How many videos do I need to make for a successful social marketing campaign?

There is never a magic number on how many video assets that need to be made to create an effective social media video marketing campaign. Instead, the area of focus solely relies on creating an impactful message within a singular conceptual message(s), creating a variety of hooks to grab attention that leads into the core message followed by a CTA to get your audience from point a to point b.

5. Does Lucid Media work with outside agencies?

Yes we do! We have our own suite of creative capabilities but love collaborating and bringing quality video content to life with others!

6. What are brand strategy services?

Brand strategy services or brand development services is a comprehensive plan that helps companies position themselves for long term and short term success through a variety of tactics such as brand identity, brand guidelines, visual identity, and brand messaging.


Let’s Chat Strategy!

Discover how to build advertising and marketing campaigns your customers actually want to share.