Content Strategy

Say the Right Thing at the Right Time on the Right Platform

Leverage your brand voice and hit your marketing goals with a content strategy
that helps you reach the right people, discovers your strongest stories, and outlines what measurable results look like.

Content Strategy Services

How Brands Grow More Engaged Audiences

Designed to help you tell more influential stories while maximizing resources, we use a data-driven approach to put a measurable result to our efforts.

After assessing your goals, audience messaging, channels, and infastructure we then customize a strategy to help you create a content strategy that inherintly connects with your target audience, understand what works and what doesn’t, and how we can yield the best results possible.

  • Research and Insights
  • Content Roadmap
  • Personas
  • Customer Journey Map

Ready to level up?

Leverage the Art of Influence

If you want to be known for something, you can’t stand for everything. If you want to create consistent, quality content that drives people to act, you need the right content strategy to do it.

Additional Content Strategy Services

Helping you build an acquisition channel that never sleeps.


Channel Planning

Increase your conversion rate with custom digital channel planning to help maximize reach, and connection with the right audience.


Keyword Strategy

Increase brand awareness and visibility with keyword strategy to improve SEO and ensure the right people are viewing your content.


Campaign Planning

Launching a new initiative, product, or service? Ensure it has the right approach with an impactful campaign content strategy tailored to your brand and business goals.


Creative Recommendation

Leverage the right content ideas to educate, engage, and inspire your audience from top talent in the content and video making industry.


Who Are Content Strategy Services For?

Marketing Teams

Who are developing new initiatives and campaigns.


Who need a consistent voice across business pillars.

Brand Aggregators

Who have a portfolio of brands and need a succinct voice to support the holding company.

Case studies

See How We’ve Helped Others Grow 

Frequently Asked Questions

1. What kind of videos should I produce to increase awareness?

There are three key ways to increase awareness with producing social media videos, they are educational or informative videos, entertainment videos or a mix of both. By utilizing these tactics you can create a spokesperson video, demonstration video, value prop video or explainer video to get started.

2. Can we review and give feedback on the video during the production process?

Of course! Our main goal is to ensure that every creative partner of ours is satisfied with the end result. If you’re not 100% satisfied at any point during the production process we encourage you to voice any questions, comments, or concerns.

3. What platforms are best to create video content for?

In the world of social media video marketing there is no one size fits all solution for a best platform to create video content for, but best practice tells us to create video campaigns that are generalist in nature and then cut them to be multi-purposed across social networks.

4. How many videos do I need to make for a successful social marketing campaign?

There is never a magic number on how many video assets that need to be made to create an effective social media video marketing campaign. Instead, the area of focus solely relies on creating an impactful message within a singular conceptual message(s), creating a variety of hooks to grab attention that leads into the core message followed by a CTA to get your audience from point a to point b.

5. Does Lucid Media work with outside agencies?

Yes we do! We have our own suite of creative capabilities but love collaborating and bringing quality video content to life with others!

6. What are brand strategy services?

Brand strategy services or brand development services is a comprehensive plan that helps companies position themselves for long term and short term success through a variety of tactics such as brand identity, brand guidelines, visual identity, and brand messaging.


Let’s Chat Strategy!

Discover how to build advertising and marketing campaigns your customers actually want to share.