-Promo videos are great for gaining awareness and usually sit at the top of the marketing funnel. These pieces create a certain emotion that the audience member resonates with and leads them to act.
-In one of our latest shoots we took a deep dive with Patricio O’Ward to create a season opening promo video. Here you’ll discover our approach to lighting and the key recipe to create an engaging piece.
1. Lighting in filming a promo video is everything
Moods are curated and shaped around the story, and the visuals that accompany it. When approaching a piece like this we wanted to focus on where Patricio O’Ward came from, how he got to where he is today, and his ambitious plans in the Indy Car racing space.
– (2) Arri M18’s
– (1) Arri SkyPanel S30
– (1) 20 X 20 Piece of black duvetyne
– 1/2 ton grip truck
2. Camera and Lens Combo
In conjunction with lighting, what you film things on also creates a unique look. For this project we had the choice of utilizing anamorphic lenses or spherical. Both of course create a beautiful look but ultimately decided to use anamorphic as we wanted a very moody feel. Our lens of choice and camera of choice?
– Atlas ORION
– Sony FX9
– Tilta Matte Box
– .25 Black Pro-mist
3. The Final Product
The final result? A captivating story. Check it out ->
Directed by: Juwann Nelson
Producer: Sean Whitmore
Director of Photography: David Wells
Grip/Gaffer: Keaton Loudamy