SCALING PACKAGE
Omni-Channel Marketing Campaigns Built to Drive Revenue
Leverage the art of hand crafted storytelling paired with full funnel omni-channel marketing design
We’re ready, are you?
For Brands Ready For Their Go Big Moment
You’ve made it! Your product, service or brand is ready to go for a big omni-channel marketing campaign. That’s where we come in.
We take that complex information and creatively message and position it simplistically for full omni-channel marketing distribution. From top level awareness all the way to social brand extensions, we tactically build, execute and distribute a humanized campaign that is designed to drive business results.
- Visually and statistically position your product, service or brand as a market leader
- Driven by research and data to ensure success
- Optimized to fulfill an omni-channel marketing approach. From top level awarness to ugc marketing campaigns
- Streamlined processes drive efficiency with minimal oversight
The scaling process
Ready. Set. Launch
Working in 4 distinct phases we partner with you to design, build, execute, and distribute your video marketing campaign.
We learn the in’s and outs of why your product or service is awesome, how it works, and what it does for your target audience. We then cross reference our learnings to build out impactful messaging and positioning.
We now know why your product or service is awesome, how it works, what it does for your target audience and how we can best message and position it. Now we concept, and coordinate logistics that lead us to creation.
The day has come, all check-lists are a go and it’s time to create!
We let the wizardry of the post-production technicians commence. From editing to color grading all the way to sound design we cut, format, and shape the workings of our strategic vision.
In our final phase we key word research, upload, optimize, and distribute so everyone who needs to see your campaign, does.
See it action
Not sure which direction to go? We got you!
We’ve cataloged and analyzed what kind of video marketing is working from awareness to conversion thanks to our internal ad database powered by machine learning to help determine what videos bring the most impact. Check them out down below.
Case studies
See how others have benefited from our Scaling Package
Frequently Asked Questions
Omni-channel marketing is a tactical approach to integrate a seamless messaging experience across multiple devices and touchpoints. This holistic approach helps bring a centric message to the forefront of the video campaign which can be curated into different subsets of videos that can be placed accordingly across different channels with the same branded messaging.
Not all video campaigns are made the same, however, we utilize a multiple metrics to see how campaigns are performing. These include but aren’t limited to Return on investment, Return on adspend, conversion rate, cost per lead, cost per acquisition, website visits, and click-through rates.
There are a few key areas of focus when building a video campaign. The first is diving into and understanding why the product, service or brand exsists in the first place. The second is to understand features and benefits. This allows you to understand what your product, service or brand features in a techincal sense and benefits are geared toward how it makes the person who buys it life better. The third area is developing how to create engaging messaging and concepts around the product, service or brand. Lastly, is all execution, putting the plan in motion to develop how the video(s) will be executed and answer the questions of how, what, when and why to carry the project through the finish line into distribution.
There is no set number, but historically we’ve built out about 10-20 videos per campaign that provide a versitle approach for A|B testing, and generates the most ROI. If consistent video content is a core focus for you and your company check out our Full Service Creative Package
The true answer lies in the details of your business and the products or services you are offering. Typically we look at these omni-channel video campaigns as a 2-4 times a year endeavor. That being said, we have seen the most of these campaigns when a middle market company has a new flagship product release, are rebranding, and/or has a new service starting that needs to generate awareness down to conversion.
Depending on your marketing initiatives we typically reccommend uploading to YouTube as it has great SEO benefits and is a great place to start building a content library. That being said we are more than happy to guide you through best practices with upload, optimization and copy or we can do it for ya!
CONTACT US
Let’s Chat Video Marketing & Advertising
Discover how to build advertising and video marketing campaigns your customers actually want to share.